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Hammer, K. (2016a, June 15). The flip side of strategy . ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/the-flip-side-of-strategy-
Erdogan, Oktar and Saltik (2003a, September 14). Creating a new corporate culture for sustainable growth and high performance . ANA - ESOMAR. Retrieved June 01, 2024, from
Potter and Oxley (2003a, January 26). Getting X-efficiency in marketing research. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/getting-x-efficiency-in-marketing-research
Gold, L. N. (2002a, September 22). Market Research in North America. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/market-research-in-north-america
Walker, D. (1998a, June 15). Email research. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/email-research
Godbeer, R. E. (1994a, May 01). Advertiser feedback. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/advertiser-feedback
Hawkins, D. (1992a, June 15). The dilemmas of the durables researcher. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/the-dilemmas-of-the-durables-researcher
Pioche, A. (1992a, June 15). How single source data can give some valuable indications on how to fix the marketing mix. ANA - ESOMAR. Retrieved June 01, 2024, from
Berrol, E. (1991a, June 15). An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe. ANA - ESOMAR. Retrieved June 01, 2024, from